I know that times are tough right now and budgets have been slashed and money is tight. For those of you who know me personally, you know I'm a bargain shopper. I always have been and I always will be. Some of you have received calls from me telling you about a sale or a great price on an item that you wanted...you know who you are. I love bargains and getting the most bang for my buck, that attitude follows me into business. Instead of just telling you that tidbit of my personality, I did some research to prove this to you!
According to a new study of business people over the age of 21, advertising specialty products beats out radio, print and TV advertising as the most cost effective advertising medium available.
Did you know that the average cost per impression of an advertising specialty product is just $0.004 which makes it the least expensive way of advertising? (Bargain!!)
Guess what else...
84% of people remember the advertiser on a product they receive.
42% have a more favorable impression of an advertiser after receiving an ad specialty item.
62% have done business with the advertiser on a product AFTER receiving it.
A key to advertising, promotional products are kept on average for 7 months and many are used every business day!
This is exciting stuff for me to hear and I'm glad I could share it with you!
Source: ASI
Yay! So glad you have a blog now. You are still the best business woman I know!
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